Market basket analysis for

estep is the online shop of step, a business that specializes in footwear products (ex. shoe polishes, anatomic insoles etc). They gave Eureka Module a couple of months orders that were made to their store and we performed our magic!

We managed to discover which products tend to be bought together, thus providing useful information that can be used in future marketing plans.

We also managed to group the orders into several different categories. Our categorization confirmed that the shop has been successfully targeting the customer groups that had planned.

Leave a Reply