Optimizing newsletters campaign

A startup that is using newsletters sent by email to attract clients contacted Eureka Module. They wanted to know how they could optimize their newsletter campaign. Our team gathered their data and run an extensive statistical analysis. We managed to group newsletters according to various characteristics (ex. opened/sent ratio, clicked/opened ratio etc). Then we selected the most efficient groups and analyzed their characteristics. The final result was a detailed list of do’s and don’ts for a successful newsletter campaign!newsletter_en

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